My Make-Up Fetish

Just like plenty of women, I am a sucker for a great cosmetic line and health and beauty store. They are designed to suck the money right out of a pocket by making customers believe there is always a way to enhance, improve, or change an appearance. My Favorite beauty store is Sephora. They always have amazing employees that are incredibly knowledgeable their products are high quality and they have a great customer loyalty program that always keeps me coming back for more!

 Sephora has been a leader in the digital game since launching their website back in 1999. Always ahead of the times, they are continuously pioneering new strategies.
Their current marketing strategy marries the online and in-store experiences and promotes brand engagement via social, mobile and web. Digital technology in their stores takes things one-step further, solidifying the consumer experience. I feel as though Sephora has created an entire lifestyle for their clients to be apart of.
Here's a look at Sephora's marketing line up:

• Beauty Insider – Sephora’s customer loyalty program
  • Engages Insiders with email marketing, SMS and direct mail.
  • Provides rewards and personalized product recommendations via website and applications.
  • Allows people to use the program between channels – links to in-store purchases, emails and apps.

• Sephora iPad application
  • Geared to at-home education.
  • Includes a multimedia digital catalog virtual mirror, video tutorials and articles on the latest trends (with links to purchase “trending” products).

• Mobile application
  • Designed for in-store or on the go.
  • In the store, users can scan barcodes to pull up ratings and reviews on product.
  • On the go, you can experience “inspired shopping” with product finders and advanced search tools.

• Social media
  • Engage consumers via a presence on Pinterest (and all products on their website have “pin-it” buttons), Twitter, Facebook and Instagram.

• Color IQ
  • New in-store technology launched in some stores.
  • The salespeople can scan a customer’s face and Pantone technology helps them find their perfect shades.

Sephora is a player in the expected channels – email, social media, apps – but they have also found ways to take the applications, posts and technology to new level, revolutionizing the way we shop and the way they engage their customers and I have to admit...I love it!!