The Wrap Up

We live in a consumer society where advertising dollars really do drive the world of media. But the growing understanding of social media is really liberating brands and advertisers. There are so many different ways to disseminate information to a target audience the path to perfect marketing has never been so blurred by the constant bombardment of outside noise that all individuals must wade through on a daily basis. But all marketers and companies must remember that social media was not built to secure audiences. These platforms were built to connect people to one another. Now that companies want to generate likes and followers. But going from Traditional media which is a high reach, but low engagement game to social media which is low reach but high engagement is easier said then done.

Throughout my class I have learned that the key to successful social media marketing is simply not overloading people with information and constantly trying to make people fall in love with your brand. It is better when companies create a community, a forum to talk about the brand and then engage current users and possible future customers in a conversation. Marketing now lives in two worlds...it is the world of the Audience, which is traditional marketing and the world of the individual which is social media marketing. And now companies must come up with more effective ways to approach both. And pretending that both of these marketing spheres are the same is the first step towards a tremendous downfall.